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The web site states the following, "We come to you! Authorized Service Company for Manitowoc Ice Machines! Automatic Ice for all of your ice needs! Experts in the ice industry with answers to your questions! Locally owned and operated Meaning we come to you! Low Monthly Cost, No Hidden Fees, No Inconvenience! Let us solve your ice problems today! We offer the best rates." We noticed that the web site stated " Rentals as low as 98 a month." It also said " Low Ice Machine Cleaning Rates. Best prices on New Ice Machines. 500 lb Manitowoc only 129 mo!." The header had ice equipment as the highest ranking optimized keyword. This keyword is followed by ice machine, manitowoc, and rent equipment which isn't as urgent as ice equipment. The other words automaticiceboise.com uses is replace ice maker.